The Art of Denim

written by Guest Angel


Below is a guest post from Angel Liberty, one of our Brand Ambassador Angels from the October Art of Denim events at McArthur Glen outlets around the country.


Yves Saint-Laurent is famously quoted as saying “I wish I had invented blue jeans”, and who can blame him. Denim is a wardrobe necessity for men and women, the young and the old.  Everyone has that pair of jeans they are completely in love with, be it the perfect shade of blue or the flattering shape that stops them ever being thrown away.

I needed no convincing to work alongside some fabulous Angels celebrating all things Denim. As Brand Ambassadors we encouraged the public to bring their denim buys to the Art of Denim Hub where they could get their items monogrammed and altered for free. We had the kids covered too with our badge making machine and mini origami T-Shirts that decorated our Hub wall. Lastly we had shoppers sign up for the chance to win £1000 and all walked away with a free denim tote bag and Elle magazine.

I had so much fun hearing peoples stories on their favourite denim pieces, seeing how many badges someone could make (a brother and sister duo made 42!) and reassuring shoppers that yes, everything was free!

This has been my favourite Hel’s job to date, and definitely inspired me to dig out those old Levis and put them to good use.