Kopparberg 2013

written by Guest Angel

Guest blog from Angel Jozef.

This year I was lucky enough to be selected to work for Kopparberg at several prestigious music festivals throughout the UK, serving free samples of their new and unique flavours.

While music festivals are, for many of us, the purest and most enjoyable way to experience live music, they are also about meeting different people and trying out new things – and the latest ciders from Kopparberg are no exception. Two refreshing flavours were rocking the taste buds of the festival goers at Field Day, Parklife, Hatfield House, Kendal Calling and Beacons; Elderflower & Lime, light and slightly zingy, and Cloudberry, simply described as summer in a glass. As soon as the stands opened and we started sampling, people flocked in. This response was mirrored at each festival we attended during the summer months and at times it has felt as if the Kopparberg stand was the main stage.

The festivals, which to date have been packed to the rafters with great bands and hordes of music fans, are a second home for the Hel’s Angels staff who are very comfortable in this environment. Indeed, the uniforms we have been provided with had a real urban cool feel to them – as requested by Kopparberg.

The sampling staff are no strangers to serving a large number of people, doing it with a smile on their faces and remain upbeat and chirpy despite being hard at work. Our lively, cheerful brand ambassadors felt at ease in the open amongst the masses of people, approaching and informing them about the brand and pointing them in the right direction so as no one missed out. The stands were full at each of the venues and it felt very satisfying to know I have been a part of a team that created a friendly, welcoming vibe whilst introducing people to the unique flavours of Kopparberg cider.