Mizuno at the London Marathon Expo

written by Melina

This year saw the great and the good of sports brands come together to make sure all the runners had the right kit, energy bars and pasta – there was even a pasta party to get everyone carbed up for the big run!

Mizuno teamed up with their retail partner Sweatshop to show off their new natural running shoes the Wave Evo Levitas and Wave Evo Cursoris. They are designed for people who want to run in a more natural and efficient way. The shoes encourage you run on your midfoot which gives a softer landing by spreading the impact over a larger area and keeps your momentum going forward. The Cursoris is the ideal introduction to this style of running with more cushioning while the Levitas is stripped down even further for real aficionados.

The team were encouraging the runners and their family to enter a competition that offered the lucky winner Mizuno Sponsorhip for a year!  The prize included: 6 pair of trainers, hundreds of pounds worth of running gear, free entry to Mizuno races and flights accommodation and entry for the Amsterdam Marathon for 2!  With such an amazing prize and the angels on hand to entice the crowd it was a winning combination!