Red Stag Q Awards

written by Melina

Last year saw the launch of Red Stag by Jim Beam – a black cherry infused Bourbon – to the UK market. This year Red Stag sponsored ‘Album of the year’ at this year’s Q Awards, whilst also providing a drinks reception at the awards.

Red Stag has revolutionised the Bourbon category – squarely targeting a younger demographic of non-traditional 18-24 year olds. Its main serve is a chilled shot, with secondary serves with cola or ginger ale.

The Q Awards began in 1990 and have become one of Britain’s biggest and best music awards – attracting large crowds and celebrities.

Our Angels were on hand at the Q Awards pre-gigs with Ellie Goulding, Professor Green and The Cribs and of course, the Q Awards Ceremony handing out complimentary tasters of the shot and Red Stag masks!

(Client: White Label)