Mattel Apptivity

written by Melina

On behalf of Kids Industries the Hel’s Angels gang brought to life, literally, Mattel’s latest offering to the toy world as they helped launch “Apptivity” at Westfield Shepherd’s Bush this summer.

The latest play experience for the modern tech savvy family brings toys to life and turns tablets into moving digital worlds.

Our Angels quickly got their heads around the new way to play! Each toy – Batman, Hot Wheels, Cut the Rope, includes the app when purchased and once downloaded onto any tablet children can play with the interactive toys on the tablet screen. The activity not only gave 100s of children who visited the stand a huge amount of fun during the day but our staff got a chance to return to their formative years! A huge interactive tablet was set centre-stage and children queued around the block to play on it and win any number of Mattel Apptivity toys.

Not only did our staff encourage those who were tablet shy onto the enormous screen but Simon, using his skills as compere, talked through all the action as it happened.

(Client: Kid’s Industries)