Glenfiddich Mini Mentoring 6

written by Melina

Hel’s Angels has been employed to implement the Glenfiddich Mini-Mentoring sampling mechanic in on-trade venues across the UK since July 2009. We undertook the sixth phase of activity between September and November 2011, visiting 75 venues in total! Our Brand Ambassadors encouraged customers to join a session, and then our trained Mentors sat down with groups of customers and talked them through tasting three different Glenfiddich whiskies – aged at 12, 15 and 18 years old.

(Client: First Drinks)

Hel's Angels for Glenfiddich MM6