What do we do? We are experts in staffing and logistics, and work closely with creative agencies and brands to implement consumer brand strategies and live campaigns.

EVENT SERVICES

Staffing

  • Comprehensive database of over 1,000 current active staff
  • Stringent application processes & in-house training programme
  • Nationwide face-to-face interviews
  • Handpicked teams
  • Bespoke casting for specialist briefs
  • Nationwide reach
see our angels at work >

Production & Logistics

  • Strategic planning & scheduling
  • Production, stand build & collateral
  • Storage, handling & distribution – ambient & chilled
  • Transport, vehicle hire & accommodation bookings
  • Evaluation & reporting
  • Venue booking
who are our clients? >

Bars & Catering

  • Cocktail design & Mixology
  • Bespoke menus & wine lists
  • Stock forecasting & control
  • Bar hire & installation
  • Licensed/pay bars
  • Festival Bars
  • Venue sourcing
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OUR APPROACH

Fostering a team environment is at the heart of what we do, and it shows. Loyal and happy staff make the best brand ambassadors for your campaign, and by investing time and energy in all our Angels, you get committed, interested teams who are the best at what they do – communicating your brand message.

But we don’t stop there. Efficient, logistical organisation is integral to the delivery of a successful campaign, and we have the knowledge and resources to help you achieve just that.

CASE STUDIES

1

Brand: SSE Energy

Client: SSE PLC

Activity: Branded venue sponsorship and customer reward scheme

Provision: Staffing, Training, Reporting

What We Did:

  • Bespoke Recruitment
  • In-depth and ongoing training,
  • Team leaders
  • Operations Manager
  • Staffing
  • Staff incentive programme

Campaign Overview / Activity Description:

SSE hold sponsorship of 2 unique entertainment venues, The SSE Hydro in Glasgow and The SSE Arena in Wembley. As industry leaders in customer service, SSE’s dream was to bring this level of care to the customers of both venues.

Hel’s Angels was tasked with selecting and training a group of outstanding Team Leaders and Brand Ambassadors to be the first point of contact for the public. Through a process of bespoke recruitment, face-to-face interviews, in-depth training and a staff incentive scheme to ensure staff retention, we created the ultimate team of brand ambassadors with the perfect mix of energy and impeccable customer service.

For all major events our team of SSE Energisers are called upon to assist with various aspects of public interactions. The Energisers are brilliant in their knowledge, credible and friendly, they are the first smiling face that a customer sees and represent the heart and soul of SSE. They energise the brand and the venue, giving people that extra special treatment that they would not expect to find anywhere else.

The Results:

  • Ongoing programme of activity since 2013
  • 1K+ staffing days per year
  • 90+ live days per year
  • Excellent rating on post event independent surveys
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"The relationships we have from our account manager through to the brand ambassadors is fantastic and this makes for a great way of working. The calibre of staff and talents is extensive"

Sharon Ellis, SSE

2

Brand: Tesco

Client: The Persuaders

Activity: PR stunt & food sampling

Provision: Food design, staffing & logistics

What We Did:

  • Creation of world’s largest Eton Mess
  • Sampling team
  • Technical production including power
  • Food distribution logistics

Campaign Overview / Activity Description:

The Persuaders asked Hel’s Angels to help them realise a PR stunt for Tescos for the Love Every Mouthful campaign -  a record breaking giant Eton Mess. Our chefs were meticulous in their planning and it took several attempts to work out how we would get all of the ingredients to hold together in a giant martini glass.  But we persisted and when it came to assembling the 167kg dessert live in the middle of Soho Square in London it all went seamlessly.  Our team of brand ambassadors were on hand to dish out mini portions of the record breaker to the passing public.

The Results:

100 litres of double cream whipped

50kg strawberries chopped

850 meringues crushed

Guinness world record for largest Eton Mess

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"As always, the team from Hel's Angels were great. Not only are the pre-production team professional and helpful but the staff on the ground on the day of our event were friendly, affable and well presented. Our clients were impressed which always makes us look good so it's a win-win. They are our 'go-to' staffing agency and I would highly recommend them."

Dominic Franks, Event Producer, The Persuaders

3

Brand: PIMM'S

Client: Grayling & The Persuaders

Activity: Immersive brand experience & retail space

Provision: Staffing, logistics, bars & catering

What We Did:

  • Menu design & provision of dedicated ordering service
  • Perfect serve cocktail design
  • Supply of brand specific staff
  • Training of cucumber whittling staff

Campaign Overview / Activity Description:

Hel’s Angels was tasked with bringing to life the Pimm’s Summer Garden by creating a bespoke hamper menu, serving the perfect Pimm’s cocktails and providing brand specific staff to keep all of the guests happy in the indoor garden. We worked closely with the garden’s stylists to design and produce a summer food and drink menu that would reflect the new limited edition Pimm’s Blackberry & Elderflower flavour. Each night of the 2-week campaign, guests were kept happy by our brilliant team of brand ambassadors including our amazing cucumber whittlers.

The Results:

150 staffing days

317 hampers produced & served

580 Juggs of Pimm’s served

4783 consumers

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"I have used Hel's Angels over the last 10 years or so on many varied and disparate jobs and have never been disappointed with the results and am glad, but not suprised, to say I was delighted with their sterling work on the Pimm's Summer Garden. The staff were efficient, effervescent and engaged well with our consumers."

Andy McDonald, MD, The Persuaders

4

Brand: Nickelodeon

Client: Nickelodeon UK

Activity: Nationwide touring roadshow

Provision: Staffing

What We Did:

  • Nationwide recruitment
  • CRB checked staff
  • Team leaders
  • Staffing

Campaign Overview / Activity Description:

The Nickelodeon Fruit Shoots Skills Tour was a nationwide roadshow aimed at 7-10 year olds. The tour consisted of a skills crew  - an ensemble of best in class multi skilled urban performers. The crew mentored kids, encouraging them to ‘get their skills on’.  Hel’s Angels provided a team of CRB-checked brand ambassadors who were in charge of managing the kids at each event, giving them access to the skills crew and informing them how they could access clips of their performances. The tour culminated in an awards show at the O2, where our staff were again on hand to manage the crowds of ecstatic attendees and their parents.

The Results:

48 staffing days

16 live days

160,873 consumer interactions

123 skills crew performances

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"When booking staff for a brand campaign I always call Hel's Angels first. They are energetic, smart, enthusiastic & highly motivated. They understand the campaign message & become true ambassadors of the brand. Encouraging the kids to get involved without intimidating them could've been a big challenge but the Hel's staff got out there, worked their magic & helped make it happen with great success."

Nicole Tur, Nickelodeon UK

5

Brand: King's Cross

Client: Produce

Activity: Festival

Provision: Character staff

What We Did:

  • Character design & scripting
  • Costume sourcing
  • Character staffing

Campaign Overview / Activity Description:

Creative production agency Produce asked Hel’s Angels to create some authentic Victorian characters for King’s Cross Journeys festival, a 2-day event designed to attract visitors to the new shopping site at Granary Square. We were involved from the outset - from researching the period, sourcing the costumes, creating the characters and writing the scripts. We used carefully selected actors from our database of multi-skilled staff, with each one given a specific character to inhabit.  Our staff stayed in character all day, no matter what, enhancing the authenticity of the festival.

The Results:

20 staffing days

200 coconuts given away

400 people enticed into the stocks

8,000 visitors over 2 days

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"I've worked with the wonderful Hel's Angels for many years for all my staffing needs and they didn't disappoint when I briefed them to create a number of Victorian Characters for the Kings Cross Journey's Festivals. Their attention to detail was amazing, from researching the characters, scripting them and sourcing all of the costumes. And on the day the character staff were amazing - they didn't come out of character once, truly embodying the colourful folk of the Victorian era"

Catherine Borowski

6

Brand: Bombay Sapphire

Client: Exposure

Activity: Pop-up Bar

Provision: Menu design, Mixologists & Staffing

What We Did:

  • Cocktail design
  • Canape menu design & service
  • Mixologists
  • Front of house staff
  • Character staff

Campaign Overview / Activity Description:

The Bombay Sapphire Imagination series celebrated the innovative nature of the premium gin with a range of activity. Hel’s Angels were on hand at two uniquely creative events where we provided a team to welcome visitors and keep the gorgeous Bombay cocktails flowing throughout both evenings. We also provided delicious canapes, chosen to reflect the creative atmosphere of these events.

The Results:

  • 41 staff days
  • 550+ guests over 2 events
  • 2568+ cocktails prepared
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"Massive thanks to the team at Hel’s. the guys produced amazing cocktails from the first serve to the last at our Bombay Sapphire events and also helped to entertain the guests throughout these weird and wonderful evenings. These were busy events and the girls remained upbeat until the final gin lover had left the building. Total pleasure to work with all of you and look forward to doing it again soon."

Lynsey McAllister, Exposure

7

Brand: Martini

Client: Exposure

Activity: Experiental Events & On-trade Sampling

Provision: Staffing & Logistics

What We Did:

  • Nationwide casting for Italian staff
  • Bar tenders
  • Storage & distribution of stock and collateral
  • Daily feedback and photo uploads

Campaign Overview / Activity Description:

The launch of Martini Rosato, was an exciting campaign aimed at creating a relevant role for Martini in a crowded drinks market, as well as rejuvenating the brand with a focus on leveraging its iconic Italian style and status. We provided a highly trained team of specifically cast Italian-esque brand ambassadors for the campaign, which involved a combination of high profile experiential events and a nationwide on-trade campaign driving trial and purchase of Martini Rosato in bars.

The Results:

  • 510 staffing days
  • 216 live days
  • 25k cocktails served
  • 6k photos & 6.5k competition entries
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"Thank you so very much for helping cement this year’s activity bu securing us a team of brilliant brand ambassadors who were not only professional but friendly, helpful and key in ensuring our Martini guests left the lounge with a positive impression of the brand."

Hollie Hill, Exposure

8

Brand: Courvoisier

Client: White Label

Activity: Immersive Gastronomical Experience

Provision: Bars, Bartenders & Staffing

What We Did:

  • Mixologist
  • Waiting staff
  • Character staff
  • Cocktail creation

Campaign Overview / Activity Description:

33 Belgrave Square was transformed into an innovative brand experience. Guests were invited to take part in a gastronomic journey, sampling food and drink over 5 floors, from medieval to modern day and everything in-between. Curated by food architects Bompas and Parr, Courvoisier cocktails were paired with Michelin starred food to compliment the extraordinary surroundings. Our Angels were positioned in all areas throughout the house - managing reception and guest timings, producing beautiful cocktails, and taking on the role of characters created for the experience

The Results:

  • 88 staffing days
  • 2.4k guests over 5 days
  • 4.8k Courvoisier cocktails created
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"I can honestly say that not only was it everything I hoped it would be, it is also one of the most exciting brand experiences that I’ve ever been to, well done & bravo to all for a truly memorable and impeccably run event."

Greg Saunders, White Label

9

Brand: Glenfiddich

Client: William Grant & Sons UK

Activity: Immersive on-trade Sampling

Provision: Production, Staffing, training, logistics, storage & distribution, reporting

What We Did:

  • Design & production of sampling materials
  • Selection and training of Whisky mentors and brand ambassadors
  • In-depth ongoing brand training
  • Logistics, storage and distribution for nationwide activity
  • On-trade liaison
  • Stock control
  • Campaign reporting and evaluation

Campaign Overview / Activity Description:

Since 2009 Hel’s Angels has been delivering Glenfiddich’s unique in-depth sampling experience to consumers in the on-trade. The aim of the program is to educate consumers and dispel the myth that ‘old is best’. The focus is on the key messages and malt credentials of the Glenfiddich 12, 15 and 18 Year Olds, with consumers leaving the sessions having discovered their personal favourite.

Over the years we have worked closely with William Grant & Sons to continually evolve the activation. From hand-picking and training highly experienced Glenfiddich Mentors, through to designing and producing creative sampling mechanics, we are always working to ensure the continued success of the campaign.

This logistically heavy campaign sees us not only provide a team of highly trained Whisky experts but also looking after all of the on-trade liaison, stock control, storage, data capture & reporting.

The Results:

  • 8 years of ongoing activity
  • 2k+ staffing days
  • 900+ live days
  • 25K+ samples distributed
  • 86% of whisky drinkers converted after being taken through program by our Angels
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"We have worked with Hel’s Angels for a number of years now and are continually impressed with how much passion they have for our brand. They have really gotten under the skin of Glenfiddich. Hel’s Angels understands what it takes to deliver and reflect the high standards and quality of Glenfiddich, whist being invaluable in their constructive and helpful advice"

Henry John, WILLIAM GRANT & SONS UK

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