SSE and Wet Wet Wet tour

written by HA

March 2016 saw us join forces with SSE to launch a one-off consumer experience involving none other than Scottish rock legends, Wet Wet Wet.

Using the latest LISNR technology, SSE created an experience for those who attended the concert at the Hydro in Glasgow. Gig-goers could interact with the concert, test their knowledge on the band, get their beaming faces imposed onto a well known album cover and even get the chance to go on stage with Marti and the crew, all without having to use any Wi-Fi or data!

Our long standing partnership with SSE, gave us a great insight into exactly what they needed. So when they asked us to help them take the Green Screen on tour, we knew we were perfect for the job. Whilst they were busy arranging apps and photo booths, we set about pulling together the perfect team of Brand Ambassadors to bring the activation to life.

Our previous work with SSE meant that we already had not only a great pool of staff but also long standing relationships with each of them, meaning that we knew exactly who would be best suited to the campaign.

Knowing our team needed to have a good insight into the running’s of SSE and the key brand messages, we chose two of our best Glaswegian Angels to go on a mini tour over 2 days to Aberdeen and Inverness.

Kicking off at Aberdeen Exhibition and Conference Centre, our Angels set up the activation and got to work. Using their brilliant interpersonal skills, previous knowledge of SSE and their Hel’s Angels training, they drew consumers off the street and towards the activation. With a total of 500 interactions and 300 photos taken in a 4-hour period, our lovely Angels did us and SSE proud.

Inverness Leisure Centre saw the same great consistency and hard work that we expect & coach our Angels to achieve through regular feedback and training sessions. With consumers beside themselves with excitement and heading to social media, our Angels used their training and hearty brief to push all of the key brand messages and social media tags.

At Hel’s Angels, we pride ourselves on our expertise, culture and getting the best out of our staff with feedback, consistent communication and support. This leaves us with strong and long lasting relationships with each individual that we work with, thus breeding a staff culture that encourages and nurtures our teams to work hard and bring brands to life.

Tags