Stolichnaya Vodka pop-up van

written by Guest Angel

This summer, the fabulous White Label teamed up with Stolichnaya Vodka to make the most of the sun with a customised pop up van dispensing complimentary samples of Stoli Lemonade and Stoli infused lemon Sorbet.

Hel’s Angels provided hand picked brand ambassadors and bar tenders with personal licenses, with a passion for the brand and campaign. Working closely with White Label, we trained our staff to become mini-experts in all things Stoli, ensuring they were geared up and full of knowledge for the summer long campaign.

Here’s a report from our lovely team leader, Nana on how the event went:

“Chic retro van and garden setup? Check. Delicious homemade Stoli vodka lemonade and limited edition Stoli lemon sorbet? Check. Do I look like a mystical ice cream man of epic proportions? 100 percent.

Over the summer months, I have helped the lovely team at Stolichnaya Vodka to educate the people of London how to drink vodka, as well as introduce them to a free sample of delicious, custom made vodka infused Lemon sorbet, all in return for a little social recognition – splendid.

From Islington to Shoreditch, Kings Cross to Covent Garden, tweets of love and thanks for Stoli flew through the air.

It’s always a delight to work on a campaign where the people love the product and even better when you can throw in some amazing locations and beautiful weather.”

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