Sourz Fusionz

written by Guest Angel

**Guest post from Angel Fred**

This summer, I event managed the city blitz tours for the Sourz ‘Get Sorted For…’ campaign in cities across the UK including Edinburgh, Nottingham and Norwich. In celebration of summer, Sourz created a cracking campaign to encourage consumers to get involved with the brand.

We rolled out the astroturf, constructed the tent, put up deckchairs, blasted the tunes and created an urban festival. The idea was to engage one to one with the public in bars and clubs encouraging them to sample one its first ever ready to drink offering, Sourz Fusionz which comes in two zingy flavours, Apple Bite or Purple Twist and samples from the Sourz range. There were lots of terrific giveaways, including the chance to win a brand new VW campervan!

It was a fantastic and fun campaign and a pleasure to meet and work with regional teams across the country – another reminder that no matter where you are in the country, you’re always close to an Angel!

(Client: The Leith Agency)

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